Search Results for: photo

After the FAO Schwarz flagship store had closed its doors in 2015, rumors began swirling around that this store location would be coming back. Now, we can all rest easy knowing that NYC's new FAO Schwarz location has an official opening date of November 16th in 30 Rockefeller Plaza. A few years ago, the previous FAO Schwarz location closed down on Fifth Ave in Manhattan. FAO Schwarz is like the holy grail of toy stores (sorry Toys "R" Us) featuring some stunning high-end toys in addition to life-size stuffed animals, dolls, and other fun things! According to CNBC, this store location will feature a play grocery store, a DIY race car station, and magic shows which will make this store, in particular, a fun place to be with your kids for a few hours! Wikimedia Commons In addition to this awesome new addition to NYC, FAO Schwarz will also be expanding internationally. You'll be able to find store locations popping up all across Canada, China, London, Spain, and Australia. The store is being developed by a distributor company by the name of Threesixty Group, who purchased the FAO Schwarz brand from Toys "R" Us in 2016. With Toys "R" Us's recent bankruptcy filing, it allows FAO Schwarz to have some of the spotlight for toy sales (even though Toys "R" Us recently canceled their bankruptcy and plan to be back in action soon). Güldem Üstün / Flickr While FAO Schwarz's social media accounts have been rather quiet, aside from sharing some photos from over the years, they broke the news about their newest store location only a few days ago on their Facebook page. They said, "The word is out! We'll be opening our doors in #NYC on November 16th in Rockefeller Center. Check out CNBC to learn more about our plans to set up locations in Canada and China in addition to pop-up shops in Spain, Australia, and London. We are ready to #ReturnToWonder!" Smithsonian You can read more about FAO Schwarz' history on the NEXT page... FAO Schwarz first opened in 1862 as "Toy Bazaar" by Frederick August Otto Schwarz. The very first NYC location was opened in 1870 and was known as the "Schwarz Toy Bazaar". Several more NYC locations popped up overtime and Schwarz became known as "the largest dealer in toys in this city" by The New York Times. Similar to what just occurred with Toys "R" Us, Fao Schwarz filed for bankruptcy in 2001, but soon emerged in 2003. A second bankruptcy was filed soon after and the original flagship store on Fifth Ave closed in 2004 but was later reopened on Thanksgiving that year. The flagship store finally shuttered its doors in 2015. With the help of Threesixty Group, the brand has been able to operate with various mini-locations opened across the United States. Instagram If you're on social media, you can keep up with FAO Schwarz by following them on Instagram and on Facebook. Did you ever visit the original FAO Schwarz flagship store in Manhattan during its first run? Be sure to SHARE this article if you're excited for FAO Schwarz to come back to NYC! Check out the full news coverage on the story below.