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While 2018 has yet to officially start, we already know something about the year ahead—it's going to be filled with purple. View this post on Instagram A post shared by PANTONE (@pantone) View this post on Instagram A post shared by PANTONE (@pantone) On Thursday, Pantone announced the 2018 color of the year as shade 18-3838 Ultra Violet. "We wanted to pick something that brings hope and an uplifting message," Leatrice Eiseman, executive director of the Pantone Color Institute, explained to The New York Times. "It's also the most complex of all colors," she continued to the newspaper, "because it takes two shades that are seemingly diametrically opposed—blue and red—and brings them together to create something new." The New York Times Pantone.com While the regal shade may be an optimistic nod to what lies ahead, pop culture is no stranger to the color. From Aladdin's vest to Hillary Clinton's 2016 concession speech suit jacket, there have been plenty of iconic ultraviolet moments. Allow us to jog your memory: HILLARY CLINTON When the presidential hopeful made her concession speech to President Donald Trump, she addressed the country sporting the special color. As she explained of the choice in her memoir, What Happened, "The morning after the election, Bill and I both wore purple. It was a nod to bipartisanship (blue plus red equals purple)." PRINCE The late musical icon was synonymous with the shade, as acknowledged by the Pantone team. "Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality," the website reads. URSULA IN THE LITTLE MERMAID Ariel's villain made a statement with ultraviolet tentacles. Disney WILLY WONKA The chocolate factory owner sported ultraviolet, one of the many shades in his colorful world. Movie facts QUEEN ELIZABETH II Among the many colorful ensembles the monarch has sported over the years, an ultra violet hat and coat has been one of them. ALADDIN Yes, it is one of the Disney princes' signature colors. vignette HEATH LEDGER AS THE JOKER The ultra violet coat may have been upstaged by Ledger's eery makeup, but the color was always there. pinimg.com And, Pantone.com is already showing off it's new color with some beautiful products: Design Milk (via pantone.com) Credits: eonline.com Share this story on Facebook with your friends.