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When it comes to Super Bowl commercials, companies don’t usually hold back. Once they’ve dished out the huge money in securing their 30-second ad spot, they also have to invest in producing the commercial that will (hopefully) bring them far more than 30 seconds of fame and fortune. With Super Bowl LIII around the corner, this Sunday, February 3rd we'll take a look at the most expensive Super Bowl commercials ever to air!. Want to check out some of our favorite commercials from the 2019 Super Bowl? Check them out here. To be frank, our part of the game - the commercials. We put together the top 10 most expensive Super Bowl commercials ever to air! In games over the last year’s, companies had to shell at an average of $5.1 million for a half-minute commercial. If that isn’t enough to make your stomach turn, factor in that the average Super Bowl commercial costs another $1 million to produce. But through the years, some companies have gone above and beyond, investing obscene amounts of dough (even by Super Bowl LIII standards) in their annual pitch to the masses. Pathetically, research finds that these crazy investments don’t necessarily translate into sales. So what were the most expensive super bowl commercials of all time? Take a look… Now if only we could use some of this cash to solve world hunger… 1. Lucasfilm - Solo https://youtu.be/9Szts88zY4o According to CNBC: (Lucas Film Commercial)It was watched more than 3 million times online on game day and had the highest digital share of voice at 8.84 percent. It also achieved 64.6 million TV ad impressions, against an estimated ad spend of $7.8 million.cnbc Note From Editor: Article Updated To Mix In Most Pricy Recent and Classic Super Bowl commercials. After all - we love Nostalgia 2. Chrysler’s “Imported from Detroit” (2011) – $12.4 Million https://youtu.be/SKL254Y_jtc Here it is – the most expensive Super Bowl commercial of all time! This epic 2-minute ad for the Chrysler 200, features Eminem driving around his hometown of Detroit. It might well have been worth the staggering price tag, not only for Chrysler for but for the 700,000 people who call the city of Detroit home. In Forbes magazine, Rob Siltanen, founder and chief creative officer of ad agency Siltanen & Partners, called the 2011 Super Bowl commercial a “game-changer.” Not only have Chrysler’s sales improved more than 50% in the years since the commercial was released, but the ad has been credited with re-branding and renewing the city of Detroit and reviving the struggling American auto-industry. 3. Bud Light’s “Up for Whatever” (2014) – $12 Million https://youtu.be/7D3lBaGuZAU It’s not that hard to imagine how Bud Light was able to rack up such an outrageous price tag for the 2014 super bowl commercial. Even if “regular Joe” Ian Rappaport didn’t require a huge paycheck, the 1 minute and 30 seconds as is filled with A-list celebrities, a variety of different locations, elaborate cinematography and more. Bud Light didn’t spare a dime when they planned this unforgettable evening of surprises for the unsuspecting Rappaport. From helicopters and llamas to Reggie Watts and Arnold Schwarzenegger, the ad was widely considered one of the best of 2014. 4. Danny Devito Super Bowl Commercial Cost https://www.youtube.com/watch?vUth5Vt6bc-M Here's what SBNation says about this pricey spot: Was this commercial worth the $7.7 million dollars it cost to run it? People love watching Danny DeVito bobbing in the chocolate that will eventually be used to make your M&M's. It was just a theory, but now it's confirmed. 5. Jaguar’s “British Villains Rendezvous” (2014) – $8 Million https://youtu.be/2Bls1KKDwmo Leave it to the makers of one of the most expensive cars in the world to create one of the most expensive Super Bowl commercials of all time. They spared nothing in creating this dramatic mini-movie featuring Tom Hiddleston, Sir Ben Kingsley, and Mark Strong. While we usually consider the British refined, the UK-based automaker was totally unrestrained when they approved the budget for this ad. Was it worth it? See for yourself and decide. 6. Kia’s “Matrix” (2014) – $8 Million Creating a parallel reality complete with fireworks, gravitating cars, exploding street lights and Morpheus from the Matrix does not come cheaply. But we’re glad the guy in the ad chooses the red key, because this famous 2014 Super Bowl clip was fun to watch and brought us back to that time back in 1999 when we sat in the theater and first saw The Matrix on the big screen. https://www.youtube.com/watch?vdiPICUxtRdo 7. Doritos Blaze VS MTN Dew Ice Commercial Here's the official statement from http://mountaindew.wikia.com "The promotion pairs Morgan Freeman and Missy Elliott for Mountain Dew Ice to take on Peter Dinklage and Busta Rhymes for Doritos Blaze in an unforgettable lip-sync rap battle. The epic commercial features Peter bringing the heat with his scorching lip-sync rendition of Busta's verse from the track "Look at Me Now," and Morgan giving the chills with an ice-cold lip-sync performance of Missy's chart-topping hit "Get Ur Freak On." As Peter takes a fiery bite of Doritos Blaze, his world is engulfed in flames, which then freezes over once Morgan takes a refreshing chug of Mountain Dew Ice." https://youtu.be/ZsmZChFMisY 8. Microsoft’s “Empowering” (2014) – $8 Million Microsoft showed off the incredible capabilities of technology in their 2014 Super Bowl commercial. A real tearjerker, this emotional clip touched our hearts. From helping the deaf hear to connecting people around the world, technology allows us to explore, interact, recover and heal. But all that comes with a hefty price tag – let’s hope Microsoft has some cash leftover to invest in more life-saving technology. https://youtu.be/1XA_uCCjnVo 9. Coca-Cola’s “America is Beautiful (2014) – $8 Million https://youtu.be/JchALYBVEGw You can buy a whole lot of Coca-Cola with $8 million dollars! But the guys at Coke chose to spend it on this one-minute ad. The beautiful piece shows scenes of diverse Americans while “America the Beautiful” plays in the background. We’re not sure what’s more perplexing: Why this commercial cost $8 million or why some people found it so offensive? 10. Taco Bell’s “Viva Young” (2013) – $7.6 Million Taco Bell hired every senior actor they could find for this fun commercial showing the elderly living la vida loca and pulling an all nighter. How does a 70+ partygoer top off a night on the town? With a trip to where else – but Taco Bell. We’re not sure why this ad cost so darn much, but maybe it had something to do with the insurance policy for all those old folks. https://www.youtube.com/watch?v_afZ0H7V0vQ 11. Budweiser, Delivery Truck Bridge (2010) – $5.8 million The network charged $2.9 million for every 30 seconds. Budweiser presented a super bowl commercial that ran for one minute and showed how a community would do everything to save a bridge crucial for the delivery truck of Budweiser to make it to their town. Budweiser has always been known for their memorable ads, especially the croaking frogs of the 90s. As for the game, the New Orleans Saints beat the Indianapolis Colts, 31-17. https://youtu.be/EnMloXnGC7U 12. Pepsi, Joy of Pepsi (2002) – $5.7 million In one of the most discussed and expensive Super Bowl commercials, Britney Spears transcended different eras as she appeared in Pepsi commercials aired through the years from the 1950s. The network charged $1.9 million for every 30 seconds and the Pepsi ad ran for a minute and a half. The ad was a talking point for weeks after, rivaling the discussion on the actual game that saw Tom Brady win his first ring as the New England Patriots defeated the St. Louis Rams, 20-17. https://youtu.be/5fugLhNbwoY 13. Audi, The Chase (2009) – $5.6 million it was not even supposed to be one of the most expensive Super Bowl commercials for that year. Pepsi had reserved a 90-second spot for their new ad featuring Britney Spears and Bob Dole. At the then going-rate of $2.8 million for every 30 seconds, that would have totaled an astounding $8.4 million. Alas, it was banned due to its explicit sexual connotations. Audi’s ad about its 2009 four-door sports car that featured a reenactment of a classic car chase took home the title of most expensive ad for the year. The Pittsburgh Steelers, meanwhile, took home the Super Bowl title after beating the Arizona Cardinals, 27-23. https://www.youtube.com/watch?vQaYSGX2UgvI Did you enjoy our list of the most expensive Super Bowl commercials? Credits: superbowlcommercials.co therichest.com

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