Yes, you read the title correctly. People are getting angry because, upon the unwrapping of their beloved and sought-after Hershey’s Kisses chocolate, they are discovering that the tips have been broken off. Many people took to social media to express their disdain with the Hershey company after purchasing Hershey’s Kisses and discovering countless Kisses with broken tips.
Hershey released an official statement that they are looking into the issue. It seems as though that the Hershey’s Kisses packaged up for the holiday season had the most tips broken off and people are not happy.
Jeff Beckman, director of corporate communications for The Hershey Company, spoke to Business Insider about the broken tip mishap.
“We are looking at the issue now,” he said, “We understand that bakers’ expectations are high for an iconic brand that is more than 100 years old because they are proud of their desserts.”
What are people saying?
We already know that, apparently, people aren’t too happy with the Hershey company right now for packaging Hershey’s Kisses for the holidays with broken tips. Let’s take a look at what people have been saying online.
— Jon Rhoads #BlackLivesMatter (@RhoadZ91) December 16, 2018
For those who are bakers and are planning on using Hershey’s Kisses for their Christmas cookies, this is really putting a damper on their sweet treats.
@Hersheys my Hershey's kisses for my peanut butter blossoms all look like their tips were cut off. I went through 4 bags. They are all not acceptable to use on my cookies
— Cheryl Hutton (@goaliemom1104) December 18, 2018
One Twitter user claimed that they went through four bags of Hershey’s Kisses and every single one of them had tips broken off.
— Pat Shaffer (@PatShafferWV) December 16, 2018
Someone included a photo of their topless Hershey’s Kiss.
We understand that expectations are high for an iconic brand that is more than 100 years old and are beloved around the world. We are sharing your comments and concerns with the Kisses brand team at Hershey and they are now looking into the situation.
— HERSHEY'S (@Hersheys) December 17, 2018
When someone tweeted, asking why there are no tips on Hershey’s Kisses, the official Hershey company responded by acknowledging the uproar. “We understand that expectations are high for an iconic brand that is more than 100 years old and are beloved around the world,” they said, “We are sharing your comments and concerns with the Kisses brand team at Hershey and they are now looking into the situation.”
The official Hershey account has been responding to people on Twitter, apologizing for the inconvenience that the broken tips have created. Upon scrolling through their official Twitter, viewers may see the countless messages Hershey replies to daily about the situation.
It appears that the exact reason for the broken tips is not clear at this point, but that the Hershey company is well aware of the situation and is doing what they can to resolve it.
Please SHARE this article with your friends and family who might be planning on using Hershey’s Kisses this Christmas season!