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Stories

Led Zeppelin, ABBA, And Sex Clubs—Fact Or Fiction?

by Dana Daly • Published November 17, 2021

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Led Zeppelin and ABBA
Led Zeppelin and ABBA

The life of a music star can sound synonymous with a constant flow of drugs, groupies, and parties, so much so that anything that can happen just might have. Led Zeppelin lead vocalist Robert Plant has a tale of the band’s time with ABBA that tops a lot of wild stories, though, one that claims they hung out at sex clubs together.

Back in 2005, Plant partook in an interview for Swedish television. There, he insisted that, yes, he, Jimmy Page, Benny Andersson and Bjorn Ulvaeus of ABBA frequented such an establishment, specifically in Stockholm in 1978. What important testimony gives this claim any backing – and debunks it?

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Robert Plant tells of when Led Zeppelin and ABBA members hung out at a sex club

Led Zeppelin
Led Zeppelin, promotional portrait for their 1973 US Tour / Everett Collection

Members of ABBA and Led Zeppelin crossed paths in the late ‘70s in Stockholm, according to Plant, but their acquaintance goes further than that. “Now, I used to know Benny and Bjorn very well,” Plant shared. This, apparently, made for a memorable night out for everyone.

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He went on, “Jimmy Page and myself, we went out with Benny and Bjorn most nights. There were some very nice clubs here in Stockholm then. … People seemed to want to go to sleep very early when we got to them, because they immediately got out a circular mattress with a zip down the middle. And ladies and men started going to sleep together, while we were having a drinkie-winkie with Benny and Bjorn.”

Taking a Page out of his book

ABBA, now celebrating a brief reunion four decades in the making
ABBA, now celebrating a brief reunion four decades in the making / ABBA on Instagram

At this point in the interview, the interviewer audibly exclaims, “Now you’re just lying!” To this, Plant insisted, “I swear! It was called a sex club!” before putting the ball in ABBA’s court to back this story of their wild night out with Led Zeppelin. “You remember that, Benny and Bjorn? We used to run away from your women!” Plant said into the camera, accompanied by a finger wag.

Through the Out Door, the studio project that brought Led Zeppelin to Stockholm, Sweden
Through the Out Door, the studio project that brought Led Zeppelin to Stockholm, Sweden / Amazon

He maintained that no one actually participated in the physical aspects of the club; instead, the musicians just drank. Page, the band’s guitarist, confirmed that the music icons had indeed worked closely together for some chilly Stockholm winter evenings. They met up to work on Through the Out Door together. “I met Bjorn when I was setting up,” Page shared. “He gave me a guitar, which was very sweet. A day later I met Benny. … At the time, Benny was still married to Frida. So we all went out to a club together one night. They were nice people. I was rather hoping we were going to meet Agnetha, but that wasn’t part of the deal!”

What also might not have been part of the deal was the sex club. ABBA members did not directly respond to this story with Led Zeppelin beyond a statement from a spokesperson countering, “They’ve never been at any sex club with Robert Plant.” What do you believe?

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About Dana Daly

Dana Daly is DoYouRemember’s Editorial Manager. She has written and edited nostalgia stories and YouTube scripts for the site since 2019.

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