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Stories

The Story Behind Madonna’s Iconic 1990 VMA Outfit

by Lauren Novak

Published September 1, 2020

The story behind Madonnas iconic VMA outfit in 1990

Marlene Stewart opened up about working with Madonna on some of her most iconic Video Music Awards looks. One of Madonna’s most well-known looks was at the 1990 VMA Awards. She wore a Marie Antoinette inspired gown for her performance of “Vogue.”

Marlene said, “Well, when I started working with her, I mean, it was really an easy match because it was like playing dress up. We had a great time. She’s really easy to work with because she really loves clothes. She knows her body. and that’s part of her look.”

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Madonna’s costume designer explains her iconic look

madonna performing vogue at vma awards 1990
American pop singer Madonna performs her single ‘Vogue,’ with a group of dancers, on the ‘1990 MTV Video Music Awards’ show, New York, New York, September 6, 1990 / Frank Micelotta/Getty Images

She explained the “Vogue” costume. Marlene admitted, “We know historically that the French were the biggest posers and it’s the whole idea of voguing and posing. So it was the perfect transition. I suggested for this kind of French court situation with Marie Antoinette. It’s really one of the origins, right? All they did was, ‘Strike a pose.'”

RELATED: Madonna Celebrates Her 62nd Birthday And Shares Rare Photos Of Her Kids

madonna
Madonna performing / Jade Adams/Landmark Media/Image Collect

Marlene worked with Madonna for about eight years and even designed costumes for her music videos including “Like a Prayer.” She said she loved working with Madonna on her music videos. She said, “MTV was made for Madonna and Madonna was made for MTV.” Do you agree?

Relive Madonna’s performance of “Vogue” in 1990 at the VMA Awards:

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