For a few golden years between 1968 and 1972, Tiger Beat magazine was the voice of teen America, and Ann Moses was the one holding the pen. As the magazine’s editor, Moses worked closely with the brightest stars of the time, including Bobby Sherman, whose face graced the cover for months.
Moses remembers those early years fondly, describing a young man who was never too famous to be kind. Before he became a household name, Sherman had already left an impression. They first crossed paths around the time he was cast in Here Come the Brides, and the bond between the journalist and star quickly grew.
Tiger Beat’s Ann Moses had a close friendship with teen idol Bobby Sherman
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Bobby Sherman was everything a teen idol was expected to be, but more importantly, he was sincere. Behind the scenes, he brought none of the egos that fame often encourages. He greeted photo shoots gracefully, worked seamlessly with photographers like Gene Trindl, and enthusiastically embraced the role of teen idol.
Moses recalls visiting his parents, Juanita and Robert, at their home in the San Fernando Valley, where they had built a recording studio for their son. Interviews with his mother and sister, Darlene, added a beautiful touch to the magazine stories, showing that Bobby’s life was deeply rooted in family support. Throughout his stardom and fame, Sherman remained humble. He was approachable even when chatting with co-stars on set, entertaining fans in his Rolls-Royce, or showing Moses around his Encino home in a golf cart. There were no big entourages, just Bobby, his music, his love for performing, and his manager, Ward Sylvester.
A lasting friendship
Even off-camera, Bobby’s charm never faded. He and Moses had long drives to shared conversations, and Moses experienced an easy and lasting friendship. Though he casually showed off some home surveillance cameras, his fans still loved it.
As Bobby Sherman faces serious health challenges today, his legacy still stands. For those who knew him, like Ann Moses, he is remembered for his kindness, steadiness, and the rare ability to make even fans, friends, and colleagues feel like they mattered.