Robert Irwin’s recent appearance in an Australian underwear campaign has taken his conservation message to an unexpected height and stirred up plenty of conversation. Known for his khakis and crocodile-wrangling skills, Irwin turned heads when he appeared in Bonds’ “Made for Down Under” campaign.
The 21-year-old wildlife advocate and television personality was featured in a daring photoshoot, nearly nude and posing with native Australian creatures like snakes and spiders. As the face of the brand’s expansion into the U.S. market, Robert Irwin surprised fans with this new look. Later, after the ad, he joked that his “DMs are a dangerous place right now.”
Robert Irwin’s underwear ad brings in new fans for a different reason
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Even though the campaign highlighted his fit physique, Robert Irwin clarified that the attention was not about that. He had another purpose behind the images, which was to create curiosity about animal conservation and wellness. It was not about showing skin but revealing a new side of his mission. His goal has always been to reach people, this time, just without the khakis.
At the Steve Irwin Gala in Las Vegas, Robert Irwin spoke about how the campaign brought him closer to his dreams. Since the ad, he has received several encouraging and supportive messages, and he feels inspired to continue. The fundraiser also allowed him to reflect on how unconventional methods can still lead back to his passion for protecting wildlife.
Family and personal drive
Robert Irwin has spent years carrying on his father’s legacy, but this time of his life feels uniquely his. Instead of relying solely on nature documentaries or wildlife parks, he is now connecting with a younger audience in creative new ways. Meanwhile, Irwin appeared fully clothed at the gala, celebrating his late father and embracing wildlife conservation.
In an interview before the event began, he shared that his sister had to miss the event due to an emergency surgery at the last minute. He also expressed gratitude for being able to promote what he loves to do best and for receiving support from his family. He added jokingly, “Every time I walk in a room, they say, ‘Oh, it’s nice to see you with clothes on this time.’”