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Stories

The Classic M&M’s Characters Got Brand-New Looks To Become More ‘Inclusive’

by Lauren Novak

Published January 21, 2022

Changes have been made to the MMs character

The M&M’s characters got makeovers! The good news for those who love those little candy characters is that the changes are not drastic at all. The marketing team at M&M’s wanted to change them slightly to become more inclusive and modern.

The biggest changes are to the green M&M. She usually wears white boots and looks very feminine. However, they changed it up and gave her white sneakers instead. The brown M&M, the only other female character, now has block heels instead of stilettos as well. Reportedly, they will be friendlier to each other in ads.

Related:

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M&M’s characters have changed

Old vs. New M&M's characters
Old vs. New M&M’s characters / M&M’s

Fans of the candy brand are generally rolling their eyes at these changes. The M&M’s brand also updated its website to include more in-depth knowledge about the characters and their personalities. The orange M&M suffers from anxiety, for instance, part of his bio reads, “I can’t leave the house without…: Panicking.”

RELATED: Hazelnut Spread M&Ms Are Coming To Stores Soon!

M&M's character in Las Vegas
M&M’s character in Las Vegas / Bernard Spragg. NZ/Flickr

One person joked on Twitter about the characters becoming more realistic, “In an effort to make them more relatable and inclusive, the Mars Candy corporation has confirmed that M&M’s crunchy shell ‘is their skin’ and that when you bite into them ‘they feel immense pain.'”

Did my shoes really break the internet? pic.twitter.com/ZaisgZ9QYZ

— M&M’S (@mmschocolate) January 20, 2022

Cathryn Sleight, Chief Growth Officer at Mars Wrigley said, “M&M’S has long been committed to creating colorful fun for all, and this purpose serves as a more concrete commitment to what we’ve always believed as a brand: that everyone has the right to enjoy moments of happiness, and fun is the most powerful way to help people feel that they belong.”

What do you think about these changes? Were they necessary?

RELATED: Ken Jennings Pokes Fun At Nostalgic Candy Brand On Twitter

Next up: Paulina Porizkova Asserts Aging Women Are Beautiful, Should Not Be Erased

Previous article: Comedian And Former ‘Family Feud’ Host Louie Anderson Dies At 68
Next Post: ‘A Christmas Story’ Sequel Is Coming Featuring A Grown-Up Ralphie

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