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Stories

Going Back In Time: When CBS Put A Viewer Advisory On ‘All In The Family’

by Lauren Novak

Published April 6, 2021

CBS put an advisory on All in the Family

All in the Family wasn’t afraid to tackle sensitive subjects. The show aired in the ’70s and discussed racism, politics, sexism, and other uncomfortable topics for many viewers. Due to this, the sitcom was a big hit but CBS wasn’t always so sure it would work out.

CBS told creator Norman Lear that a viewer advisory was necessary. Norman recalls, “Before the fade-up on Carroll and Jean at the piano singing ‘Those Were the Days’ there appeared this advisory: ‘The program you are about to see is ‘All in the Family.’ It seeks to throw a humorous spotlight on our frailties, prejudices, and concerns. By making them a source of laughter we hope to show – in a mature fashion – just how absurd they are.”

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Norman Lear recalls the advisory on ‘All In the Family’ by CBS

NORMAN LEAR: JUST ANOTHER VERSION OF YOU, Norman Lear, 2016
NORMAN LEAR: JUST ANOTHER VERSION OF YOU, Norman Lear, 2016. ph: Ronan Killeen / Everett Collection

Before the show aired, people also warned Norman that he would create some controversy. Before Carroll O’Connor was cast as Archie Bunker, Norman had Mickey Rooney in mind for the role. Mickey told Norman, “Norm, they’re going to kill you, shoot you dead in the streets.”

RELATED: ‘All In The Family’ Star Rob Reiner Reveals Why Archie Bunker Wasn’t Meant To Be Lovable

ALL IN THE FAMILY, Jean Stapleton, Rob Reiner, Carroll O'Connor, Sally Struthers, 1971-1983
ALL IN THE FAMILY, Jean Stapleton, Rob Reiner, Carroll O’Connor, Sally Struthers, 1971-1983 / Everett Collection

The show will truly go down in history for its controversy and its laughs! Do you remember the advisory?

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