Jeep SUVs May Be Dropping Cherokee Name Due To Tribal Insensitivity


Jeep has been using the Cherokee name for its vehicles for decades. However, that might be changing, according to parent company Stellantis. The principal chief of Cherokee Nation actually directly spoke out against Jeep’s use of the name in model cars such as the compact Cherokee crossover and the Grand Cherokee.

As Jeep prepares to launch three-row Grand Cherokee L and reveal the equally new two-row 2022 Grand Cherokee, they have a decision to make. Will they eliminate the name from their models for good?


Will Jeep drop the Cherokee name from their vehicles?

Jeep model / Wikipedia

When this story first came up, Jeep had originally released a statement saying they always intended to honor the tribe name by using it for its vehicles. However, as we now know, principal chief Chuck Hoskin, Jr. is asking Jeep to completely drop the name altogether. Carlos Tavares, the CEO of Stellantis, did reveal an openness to revisit the name in the future.


RELATED: Autoworkers Fear Electric-Based Vehicles Will Leave Them Without Jobs

“At this stage, I don’t know if there is a real problem. But if there is one, well, of course we will solve it,” he says. He adds that the name itself wasn’t implicitly problematic, saying, “I don’t see anything that would be negative here.” Regardless of his personal thoughts, he is currently in discussion with the Cherokee Nation over Jeep’s use of the tribal name.

Plaque for vehicles / Etsy

With this being said, it’s clear that this may be leading to a total re-naming of all the Cherokee models in existence and all those to come.

Show comments
Published by

Recent Posts

Bill Withers Performing “Just the Two of Us” Was Huge Personal Triumph For Tired Singer

Every artist putting their latest creation into the world hopes for a warm reception. But…

1 hour ago

Celine Dion’s Three Children Fear Her Imminent Passing From Stiff Person Syndrome

As Celine Dion’s battle with Stiff Person Syndrome progresses, her three children, René-Charles, and the…

11 hours ago

Burt Ward Confesses To Wearing His Robin Spandex From ‘Batman’ During Intimate Moments With Wife

Burt Ward recently opened up about life after Batman and how he put his Robin…

13 hours ago

Toddler Proves He Is The Next Danny Zuko As He Shows Off His ‘Grease’ Moves

A heartwarming video of a toddler boy dancing to Grease made it to social media,…

1 day ago

Shannen Doherty Says Michael Landon Inspired Her To Work Past “Toxic” Acting Gigs

They became icons of very different genres of television but would still find common ground…

2 days ago

Jenna Bush Hager Pays Tearful Tribute To George H. W. Bush On 100th Heavenly Birthday

Jenna Bush Hager is celebrating the memory and legacy of her departed grandfather, former president…

2 days ago