Waterbed Inventor Says They Are Due For A Comeback, Because Millennials Have ‘Never Seen One’

If you’re a child of the ’70s or ’80s – or your home is in serious need of some renovations – you know what it’s like to sleep on a waterbed.

While we can’t deny sinking into the water is comfy, most of us wouldn’t trade our old-fashioned mattress for one of these kitschy models. But people did buy them in droves, with waterbeds accounting for 15% of the mattress market in 1986.

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Today, waterbeds make up only a measly 5% of mattress sales, but the man behind the fad is looking to put them back in the spotlight 50 years after they hit the market.

As we described before, Charles Hall was a graduate student looking to ace his thesis project when he designed the first waterbed in 1968.

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The mattress was stuffed with cooking starch and weighed over 300 pounds, but it was much comfier than most spring models.

The novelty of Hall’s invention, combined with a decidedly unwholesome marketing gimmick, made the waterbed a household name. Who could resist trying the mattress with a tagline like, “Pleasure is a waterbed.”

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But competition from copycats and a laundry list of complaints hurt the bed’s image. If you’re looking to relive your childhood, we have good news, because Hall says this year the waterbed is back and better than ever.

It’s hard to put a finger on why the waterbed died in the first place, but the risk of bursting and flooding your bedroom was probably a big reason.

theatlantic.com

To this day, some cities won’t let you put a waterbed in a rental property unless you take out special insurance for it.


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