These 16 Famous Logos Have A Hidden Meaning That We Never Knew

11. Northwest Airlines

Northwest Airlines flew the skies from 1926 until 2010 when their merger with Delta was finalized. Although as a company they’ve gone the way of TWA, Pan Am, and a certain airline owned by a certain president, Northwest Airlines is still known for their logo that they used from 1989 until 2003.

The classic Northwest Airlines logo has a single N and a triangle that’s also a W created by the wonderful use of negative space. The triangle represents a compass and is pointing to, you guessed it, northwest.

12. Levi’s Jeans

Yep, that’s your bottom right there!

13. Alfa Romeo

Italian car manufacturer’s logo is jam-packed with stuff, the key feature being a serpent eating a man.

14. Unilever

Unilever is one of those consumer goods companies that practically run the world. They have over 1,000 brands that they own. But what’s all of those little logos inside of the big U? According to Unilever, there are 25 mini logos inside of their logo, and “each icon has a rich meaning … and represents some aspect of our effort to make sustainable living commonplace.” Unilever’s logo is actually made up of icons representing different aspects of sustainable living. The penmanship here is outstanding.

15. Toblerone

“Toblerone” chocolates come from Switzerland and they really make it show not only by having Bern ( the city where Toblerone is made) in the name but also a bear’s silhouette placed inside the mountain logo.