Why in the world, would an empty can of malt liquor beer be worth more than a $1,000?
By Patty Penke (vintagetreasureandmore.com)
It was started with a lawsuit against the Sunshine Brewing Company-which operated out of Reading Pennsylvania back in the late 1960s. Unfortunately, their was a dispute between Playboy Enterprises and the usage of the trademarked “Playmate” title, so it want to trial and Playboy Enterprises won. So, all cans were ordered destroyed per court order-They never made it to the liquor store shelves, or was advertised. Although, workers at the brewery were ordered to crush all the cans and destroy any “Playmate” labels and signs, around 100 cans were saved, some labels, and a couple of rare signs still exist today.
Their were two can variations created by the Sunshine Brewing Company. Both were the same graphics and color the same except one reads, “Beer” with the other one reading “Malt Liquor.” It is the “Beer” variation that is harder to find in good condition.
This is the main reason why this particular labeled beer can is so valuable and sought-after by Breweriana collectors today.
The can shown below, had only a couple of dings in the can.
A lesson to be learned: Don’t mess around with Hugh and his sexy- bunny dynasty!
Read FULL story: 1960’s “Playmate” Malt Liquor Beer Can Sold For Over $1,000 on Ebay!
For more Collectable and Memorabilia know-how from contributor Patty Penke check out her book Stop Throwing Cash in the Trash: Your Guidebook to Finding Hidden Treasures and Transforming Them into Huge Profits and her blog vintagetrasureandmore.com.
Here is the link to Patty’s book so you can see what treasured trash you have!