Cooking With Betty Who? Here are the facts.

The Story Behind This Beloved Baker

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Betty Crocker has been a cultural icon and part of families’ food traditions—not to mention a trusted source for recipes and homemaking know-how—for more than 90 years. Here’s a look back on how it all began.

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Betty Crocker is a fictional character originally created by the Washburn-Crosby Company in 1921 following a contest in the Saturday Evening Post that required a female response.

 

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In 1954, General Mills, branded the red spoon logo, giving various food-related merchandise the Betty Seal of Approval. A portrait of Betty Crocker first commissioned in 1936 and revised several times since appears on printed advertisements and product packaging.

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On television and radio broadcasts, Betty Crocker was acted by several actresses, most notably by Adelaide Hawley Cumming between 1949 and 1964.

 

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