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Martha Stewart, 85, Proves She’s Still The Thirst Trap Queen With Cheeky Birthday Suit Tease

by Ruth A • Published October 2, 2026

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Martha Stewart has built a career around impeccable taste, polished presentation, and picture-perfect entertaining, but every so often, she reminds fans that she also has a mischievous sense of humor. Her latest Instagram post did exactly that, sending followers into a frenzy with a glamorous selfie and a cheeky caption.

According to Entertainment Now, the latest Martha Stewart thirst trap arrived on Sept. 14, when the 85-year-old lifestyle icon posted a close-up photo of herself with a glossy pout and teased that she had been thinking about releasing her “nudes.” A few hours later, Stewart revealed the joke: she was actually promoting nude-toned lip serums.

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Martha Stewart Thirst Trap Sends Fans Into a Frenzy

Martha Stewart
Martha Stewart arrives for the 2022 White House Correspondents Association Annual Dinner at the Washington Hilton Hotel on Saturday, April 30, 2022. This is the first time since 2019 that the WHCA has held its annual dinner due to the COVID-19 pandemic. Credit: Rod Lamkey / CNP/AdMedia

Stewart’s playful setup worked almost immediately. Fans flooded the comments with jokes and encouragement, with one suggesting that she turn the idea into a coffee table book. Another follower humorously imagined that any photos from Stewart would feature flawless lighting, crisp linens, and not a hint of clutter.

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Martha Stewart (@marthastewart48)

 

The post fits neatly into Stewart’s recent social media persona. She has become known for glamorous selfies that mix elegance with a wink, especially since a poolside photo went viral in 2020 and helped establish her unexpected reputation as an internet “thirst trap” favorite.

Her Modeling Past Makes the Moment Even More Fitting

Martha Stewart thirst trap
Martha Stewart/Instagram

Long before television, cookbooks, and home entertaining turned her into a household name, Stewart worked as a model. She has said she began modeling at 16 and landed commercial work thanks to her classic all-American look. At the time, however, she did not think of herself as especially provocative or sexy. That contrast makes her current online image especially entertaining for longtime fans. Decades after building a brand around cooking, decorating, gardening, and entertaining, Stewart now seems perfectly comfortable having fun with the attention her glamorous selfies receive.

Martha Stewart makeup
Martha Stewart/Instagram

The Martha Stewart thirst trap phenomenon has also become part of her ability to stay culturally relevant. Her social media presence blends the polished Martha people have known for years with a more playful version who knows exactly how to spark conversation without taking herself too seriously. At this stage of her career, Stewart continues to move easily between television appearances, lifestyle projects, and viral internet moments. Her latest joke may have started as a clever way to promote lip products, but the reaction showed that fans remain more than willing to play along.

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