Most people know Cindy Crawford as one of the biggest supermodels of the ’90s, the woman whose bold walk ruled the runway. She is also easily remembered for her legendary Pepsi commercial, which she has recreated several times with and without her family. But these days, it’s not just Cindy making waves in fashion. The spotlight has shifted to her whole family, and together, they’re proving to us that style runs in their blood.
In a not-so-surprising move, Cindy Crawford, her husband Rande Gerber, and their children Presley and Kaia have teamed up for a new campaign with Vuori, a performance and lifestyle clothing brand. The campaign doesn’t just show off their good looks; it shows their uniqueness as a family.
Cindy Crawford’s daughter, Kaia Gerber, also joined the shoot
Cindy’s daughter, Kaia Gerber, was one of the biggest highlights of the shoot. Kaia has worked with top fashion brands such as Marc Jacobs, Burberry, Prada, Chanel, and Saint Laurent. She brought that same professionalism and charm to the shoot. Vuori Founder and CEO Joe Kudla shared that “Kaia and Cindy are natural muses for Vuori’s women’s collection, embodying strength, style, and modern femininity.”
The Gerbers didn’t just pose for pictures. They helped shape the campaign from start to finish, choosing outfits, guiding the creative direction, and bringing their personal touch to the shoot. Cindy praised the Vuori fabric for being soft, flexible, and easy to wear, “It’s so soft, so versatile, you literally never want to take it off,” Crawford said. Presley described the clothing as a reflection of who he is, while Kaia called it a brand that brings comfort to any kind of day.
The partnership will be a long-term one with Vuori
Their partnership with Vuori started when Rande Gerber saw Vuori in a small Malibu boutique and reached out. This partnership is set to go beyond just one photoshoot. The Gerbers will be long-term collaborators with Vuori, blending fashion with shared values like simplicity, authenticity, and living a balanced life. For Vuori, it’s not just about celebrity endorsements; it’s about real relationships and shared goals.
With this campaign, the Gerbers remind everyone that they’re more than a stylish family. They’re a brand of their own.
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