Kevin Bacon and Matthew McConaughey have never worked together until now, as Uber Eats just unveiled their highly anticipated Super Bowl commercial. Thanks to the food delivery service, these two Hollywood icons share the screen.
The ad is a part of the brand’s Century of Cravings campaign, which was first revealed on Good Morning America to build excitement ahead of Sunday’s big game. Although Uber Eats has been teasing its star-studded commercial for weeks, Bacon’s involvement remained a secret until the reveal.
Check out the Kevin Bacon and Matthew McConaughey Super Bowl ad
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Uber Eats’ new ad is not just about food delivery — it spun on the idea that food and football have always been connected. The commercial humorously suggests that everything from the Super Bowl’s name to the shape of a football might be designed to make people crave their next meal.
McConaughey leads the charge, drawing people into this conspiracy, while Bacon makes a surprise appearance that adds to the fun. Bacon is thrilled about being part of the ad, especially since it’s his first time working with McConaughey. He admitted to loving how the commercial brought humor into the mix while staying true to the Uber Eats brand.
Kevin Bacon had been creating content on social media before the Super Bowl ad
This Super Bowl ad might be Bacon’s first but creating engaging content is nothing new for him. Long before this commercial, he was making videos, song parodies, and short films, first for his family, then for social media.
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Bacon has been having fun online, sharing glimpses of his life and music with fans. He credited his family for helping him pick up on trends instead of looking for them on his own. During the Uber Eats shoot, he even improvised a few fun moments with his guitar, coming up with different songs on the spot.
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