Aldi is making big changes to much of its grocery lineup ahead of summer shopping trends. The German-originated grocery chain is lowering the prices of over 200 goods through Labor Day as a response to inflation and the seasonal needs of shoppers.
Aldi was founded in Germany in 1946 and is now headquartered in Illinois. The family-owned chain operates as a discount supermarket with a massive international presence. Aldi maintains over 12,000 stores in 18 countries. Part of its recent U.S. expansion has seen updates like this new price change to expand and entice its customer base.
Aldi is lowering the price for 250 of its products throughout the summer
Aldi made the big announcement on May 2, saying that they are “planning to pass along $100 million in savings through Labor Day.” Specifically, they will be focusing on seasonal necessities, especially picnic snacks, travel food, and all things barbeque.
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250 products sold at Aldi will see a price reduction through Labor Day. They include but are not limited to Vitalife Assorted Kombucha, Simply Nature Organic Pinto/Kidney Beans, Season’s Choice Frozen Blueberries, Specially Selected Macarons, Specially Selected French Baguette, and USDA Choice Black Angus Sirloin Steak.
Leaning into the “super discount” part of discount supermarket
The chain said it is monitoring the current economic situation and customers’ seasonal needs. “ALDI is always looking for ways to help customers save money,” said Aldi U.S. president Dave Rinaldo, “but with more experts warning of persistent inflation, the time was right to deliver even greater discounts on our already low prices for the second year in a row.”
He went on, “We don’t want food prices to hold people back from getting together with friends and family or spending time outdoors this season.” Aldi has seen an increase in business as consumers look to minimize their grocery bills.
Additionally, to further expand its U.S. presence, Aldi is planning on opening 800 stores across the next five years. According to its website, Aldi currently operates 2381 stores in the U.S. Currently, Illinois is the state with the most stores, hosting 217 locations, which account for around nine percent of Aldi’s presence in the country.
