Cereal lovers and music fans alike are buzzing over a recent wild discovery that the catchy jingle from an old Rice Krispies ad has a connection to rock royalty. Social media went abuzz with reactions as people uncovered the unexpected story behind the breakfast-time tune.
Before this iconic band became the kings of rock, they were involved in this project that now seems improper for them. They reportedly got £400, which is equivalent to $5,000 today, for writing and recording the jingle.
Who wrote the Rice Krispies jingle?
Believe it or not, the famous Rice Krispies jingle was written and performed by none other than The Rolling Stones. Although they are known for making rebellious hits like “Paint It Black” and “Gimme Shelter,” the band once dabbled in commercial jingles before taking over the rock and roll genre.
The jingle was created in 1964 and is credited to the band’s multi-talented Brian Jones, with Mick Jagger adding his signature voice to the playful tune. The ad recently resurfaced on X, giving fans something to talk about. A user posted the snippet with the caption, “Did you know The Rolling Stones recorded a jingle for Rice Krispies cereal back in 1964? I just found out today.”
Fans React to Rolling Stones’ Rice Krispies jingle
Many called the new discovery a hidden gem, with some humorously suggesting it should have been included in the band’s farewell tour. “It’s bad but incredible!” someone teased, while another joked about pledging their loyalty to Rice Krispies upon learning about his favorite Rock band’s involvement.
A younger fan said they had never heard the jingle before, but it sounds even today. “It was referenced in Mad Men, but I’d never seen the actual ad until now. Thanks for posting it!” someone else added. A user found it amazing that Rice Krispies went with the Rolling Stones since they were known as the ‘Bad Boys of Rock n’ Roll’ back then.