These 16 Famous Logos Have A Hidden Meaning That We Never Knew


Have you ever looked at logos and wondered what their meanings were or what inspired the designer? Here are16 famous logos with hidden meanings. You see them almost every day and now we will tell you what they represent.

1. Toyota & Its Famous Logo

While driving a Prius that’s going 10 miles per hour under the speed limit on a single-lane highway, did you ever think what the heck is the Toyota logo supposed to be? What is it, a saintly almond wearing a halo? Toyota is the world’s largest auto manufacturer and has one of the most recognizable logos, but it’s famous logo has a hidden meaning behind the loops are a mystery to most people.


Toyota unveiled its current logo in 1990, and it’s probably safe to say that they’re not going to retire it for quite awhile. According to Toyota, the three ellipses symbolize “the unification of the hearts of our customers and the heart of Toyota products” and the background is for the brand’s “technological advancement and the boundless opportunities ahead.” So definitely not a holy nut.

Toyota Logo Hidden Meaning
Getty Images – Toyota Logo

BUT, it also has another hidden message… the logo actually includes every letter used in the company’s name.


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2. Baskin-Robbins Logo Meaning

When Baskin-Robbins recruited the advertising juggernaut Ogilvy & Mather in 1953, the ad firm wanted to highlight that the company had an astonishing number of ice cream flavors. Considering that whenever you go to Baskin-Robbins they’re always out of the flavors that you want, it might be hard to believe that they have more than 31 flavors today, but after six decades, the “31” is still hidden in their logo.

If you look at the “B” and the “R” on the company’s revamped 2006 logo, the curve of the “B” is a 3 and the first line in the “R” is a 1 to represent the 31 flavors nickname that has been with the company for over six decades.

3. BMW

In 1917, BMW was a brand without a logo. So it didn’t have any logos with hidden meanings Bayerische Motoren Werke’s owner, Franz Josef Popp, needed to change that after the brand split from a company called Rapp Motor. Most folks, even auto aficionados, think BMW’s logo represents an aircraft propeller or an airscrew, but Kai Jacobsen, BMW’s historian, debunked that myth. The logo is basically an homage to Rapp’s old logo but, instead of a black horse in the middle, BMW used blue-and-white, the national colors of Bavaria.

It wasn’t until 1927 that the logo appeared on an actual BMW product, and everyone clearly loved it. Aside from a few slight changes, the heart of the logo has been almost the exact same for 100 years.

Hidden Meaning of BMW Logo
Getty Images – BMW Logo Hidden Meaning

4. Hyundai

Car manufacturer’s logo stands for the first letter of their name, right? Not only so, it also represents a successful deal between a car dealer and a customer.

5. Beats

Letter B in the red circle shows a person wearing Beats headphones. I love listening to my Peter Frampton with these on!


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What do you think?

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