Beatlemania Treasure: The Infamous “Butcher” Cover Album

The story behind the legendary Beatles album cover.

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On February 9th, 1964, I remember sitting in front of our black and white television set, and waiting anxiously to see the LIVE performance of The Beatles on the Ed Sullivan Show-along with 73 million other TV viewers around the globe. My sister was in love with John Lennon, and I was in love with Paul McCartney! (I remember dreaming of having a date with Paul, but to my dismay, millions of young female teens were infatuated with him as well, so my chances for meeting with him looked awfully grim.)

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The Atlantic

The British Invasion had hit the world, and it started with the introduction of the rock group, The Beatles.

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Because of the mass worldwide hysteria to purchase Beatles records-and a lot of work by Brian Epstein- stores started cashing in on anything Beatles-related. The huge Beatles promotional merchandise boom began-BEATLEMANIA!

Over 125 Beatles-imaged products were plastered on consumer products. Items, such as hairspray, cologne, talc powder, toys, clothing and accessories; games, vinyl carrying cases, a record player, Bubble Gum trading cards, bathtub soap containers, concert tickets and paper ephemera. Beatles Halloween costumes, school supplies, lunchboxes, and believe it or not-Beatles Ice Cream Bars. The list is endless, and all these items are extremely collectible today.

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AvP Galaxy

In this article, I would like to explain the wacky story behind one of the most prized collectibles from the Beatlemania genre: The peculiar 1966  “Butcher” cover from the Beatles LP: The Beatles, Yesterday And Today, and the “Trunk” recovered replacement issue.

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