Elvis Presley’s impact on music and culture has been studied endlessly, but even his food preferences still draw interest decades later. Among his well-known favorites—Southern comfort meals and strong coffee—one sweet treat stood out enough to earn his public praise. It was the donuts that Elvis endorsed, a fact that remains a fun part of his legacy.
According to Yahoo! Entertainment, the King crowned Southern Maid Donuts as his personal favorite. This wasn’t just a casual mention—he recorded a full jingle for the chain, making it the only product he officially endorsed during his career. While no audio or video copies of the commercial survive, the lyrics remain preserved, celebrating freshly made glazed donuts that became part of his routine.
Elvis And Southern Maid Donuts
Southern Maid Donuts, founded in 1937, built a reputation for quality recipes that lifted spirits after the Great Depression. By the 1950s, its signature glazed treat had captured Elvis’s attention. His choice to lend his voice to the chain created a rare moment where the public saw a different side of him—not the performer on stage, but the man who found joy in simple, comforting food. The donuts that Elvis endorsed were a reminder that even the King had a sweet tooth.
Elvis was not alone in his praise. Other entertainers, including Minnie Pearl and Johnny Cash, later followed his lead, giving Southern Maid even more credibility. Over the years, the brand expanded to more than 100 locations, holding onto the tradition of making fresh donuts twice daily. The connection between the King and the donuts that Elvis endorsed lives on, keeping both the treats and Elvis’s memory sweet for fans.
A Legacy Beyond Music
The story of the donuts that Elvis endorsed highlights just how influential he was outside of music. With no other official endorsements to his name, his decision to spotlight Southern Maid Donuts speaks volumes about his personal taste. Today, fans can still enjoy the same recipes Elvis once sang about, continuing a tradition that blends nostalgia with flavor.
Even without a surviving recording of his jingle, the tale remains a cherished piece of Elvis lore. For admirers of the King, the donuts that Elvis endorsed serve as a small but meaningful reminder of how he shaped culture not only through his songs but also through his everyday favorites.