Fashionista and model Colleen Heidemann says “beauty is ageless” as she signed her modeling contract at the age of 70. Colleen is proof that it is never too late to be beautiful, as she pursues her dream of becoming a supermodel at an age when most people retire their goals.
Colleen shares her fashionista content on TikTok, including a recent post showing behind the scene shots for a brand— L’Officiel Liechtenstein. “I feel so very grateful to be able to work with all these wonderfully talented individuals. Here are some behind the scenes of an editorial for L’OFFICIEL Liechtenstein,” she captioned the video.
Age should not stop style
@colleen_heidemann I feel so very grateful to be able to work with all these wonderfully talented individuals ❤️❤️❤️ Here some behind the scene shots of an editorial for L’OFFICIEL Liechtenstein 🫶 . #modelover70 #seniormodel #fashionover70 #strikeapose #behindthescenes ♬ original sound – vibey music 🎶 🕺 🪩
Colleen uses her social media to encourage women her age to follow their dreams regardless of age and looks. “Life doesn’t stop when you get older, and neither should your sense of style,” she said in a feature video by “TikTok for Good.” “Dress my age? You bet I do. This statement has no merit or meaning for me whatsoever,” she said, smiling.
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For Colleen, “it ain’t about the number, it’s about what brings you joy.” “I have never really cared for trends. I just buy things that I really do love. I think it is a gift to myself. …you are comfortable and happy if they make you feel better for having put them on,” she added.
Colleen is an inspiration to aging women
Society tends to see aging in a negative light— especially for women. It is mainly considered a period of wrinkles, sagging skin, and declining beauty; however, Colleen is changing the narrative with her craft. She is creating an avenue for aging women to follow her trail and feel beautiful in their skin, regardless of the changes.
Colleen also works out and does yoga as part of her routine. In a post from weeks ago, she shared a yoga session with her followers with the caption, “We all can get started at some point… why can’t we begin in our 70s?” Colleen has amassed many fans and followers from her consistent posting on TikTok, and they never fail to compliment her with each content she shares.