The streaming service Peacock has struck a deal with Hallmark Media. Peacock will now air content from Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama, including all those holiday Hallmark films you know and love.
Peacock subscribers will have access to on-demand content and Peacock Premium subscribers will be able to see everything from the older classics to brand-new movies. This type of deal is one of the first of its kind.
Peacock is now showing Hallmark movies
Peacock President Kelly Campbell shared, “As we continue to make Peacock a premium streaming destination, Hallmark is exactly the type of brand we want to align with. Through this groundbreaking partnership, we’re giving Hallmark viewers a unique viewing experience while continuing to grow our audience, boosting engagement across both brands.”
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President and CEO of Hallmark Media, Wonya Lucas added, “We’re proud to enter this partnership with Peacock and bring our widely beloved Hallmark content to their subscribers. The opportunity to provide our devoted fanbase access to all three of Hallmark’s linear networks will allow our audience to continue to grow and connect in meaningful ways.”
This is helpful for those who dropped cable and watch streaming services exclusively. Make sure to search Hallmark when you’re in Peacock and save your favorites to your list. Hallmark will release 40 new holiday movies this year, so you’ll want to keep an eye out for all of the new ones!
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