100-Year-Old Man Who’s Eaten Wheaties For Decades Is Now On The Box

100-year-old Clarence Frett has been eating a bowl of Wheaties every morning for breakfast, and now, he’s on the box. He’s actually been eating the same cereal since he was in the Coast Guard in World War II.

“I dump a bowl of Wheaties and put a little sugar in it and put a little milk in it,” he explains of how he likes his cereal. “That’s my breakfast I don’t eat much more than that.”

Clarence has eaten Wheaties for decades and now, he’s the face of the brand

Turns out, Wheaties is actually 100 years old, too, so the brand has that in common with Frett. That’s when his daughter Renee sent an email to General Mills to see if she could get her dad’s face on a Wheaties box. And they actually came through!

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“I was really surprised,” Frett said. “I’m going to have a lot of fun with it that’s for sure.”

Frett has quite the background in life. He was a barber, and started cutting hair while in the Coast Guard and just never stopped. He went on to Frett Barber Shop on 10th street in Marion in 1949 and continued cutting hair until he was 88 years old. The shop is now run by his daughters.

“Carrying on the tradition almost in Marion, an old fashion barbershop, what he started and what he worked hard for,” says daughter Renee. “It is quite an honor it really is.”