Deli meat sales are surging during the pandemic as more and more Americans are relying on them for food sources. Reports even state that some categories of the food soared in sales as much as 95% in 2020 compared to previous years. This data was collected by IRI, a data analytics and market research company. It was then presented to the International Dairy Deli Bakery Association (IDDBA).
Director of marketing and strategy at the National Pork Board Chris Jones states that the annual sales of the meat in 2020 grew 9.3% for a total of $7.2 billion. Luncheon meats also increased 9.3% for a total of $5.5 billion.