The falling out between Prince Harry and his royal relatives has been a gradual slope of mounting momentum over the last few months. Since his and Duchess Meghan's official departure in early 2020, they've been relatively divorced from the long-established norms of the other Windsors. Now, the Duke of Sussex has stepped fully away from royal responsibilities and is instead entering Silicon Valley. There, he's taking up work with the startup called BetterUp. He'll act as an executive of the company, specifically as a chief impact officer. The company in question is all about personal growth and upward movement in one's career. Prince Harry is now Chief Impact Officer Harry at Silicon Valley https:\/\/twitter.com\/royal_suitor\/status\/1374376928707153926 BetterUp describes itself as all about "mobile-based coaching, counseling, and mentorship for both personal and professional growth." At 36, Prince Harry is no longer an active part of the royal family, but is instead an official employee with the Silicon Valley-based startup. RELATED: Prince Harry And Prince William Share Love For Mother Princess Diana On U.K.\u2019s Mother\u2019s Day The company announced the new partnership on Tuesday, with Harry now part of the executive team as chief impact officer. This puts him specifically in a position to champion mental wellness. His new duties see him enabling greater dialogue surrounding mental health, which became a topic of personal interest when he was very young. His late mother, Princess Diana, enriched the innate desire to help others through her own work. Goals for the present and future Prince Harry is now an executive officer with the Silicon Valley startup BetterUp, championing transparent mental health discussions \/ BetterUp "I firmly believe that focusing on and prioritizing our mental fitness unlocks potential and opportunity that we never knew we had inside of us," the duke explained of his motivations for taking this job. "As the Royal Marine Commandos say, \u2018It\u2019s a state of mind.\u2019 We all have it in us." Indeed, his last job took Harry, in secret, to the war effort in Afghanistan, a far cry from the quieter battle he'll be fighting in Silicon Valley. He left there with great reluctance when the media uncovered his presence there. Now, he's very open about his new line of work - and almost has to be. He further outlined, "Being attuned with your mind, and having a support structure around you, are critical to finding your own version of peak performance." Ultimately, the estranged royal plans to "build supportive and compassionate communities and foster an environment for honest and vulnerable conversation. And my hope is to help people develop their inner strength, resilience, and confidence."