Over the past few decades, Valentine’s Day has largely become a consumer-driven holiday (Americans spent $18.9 billion in 2015 on gifts and celebrations for the day, Forbes.com reports), but new evidence suggests that more Americans want to spend less money and more time with their loved ones.
Those expecting to shell out for gifts and romantic dinners for Valentine’s Day dropped by 10 percent in 2017 versus 2016. But the drop in spending is not because Americans don’t like the holiday—it’s the result of a new attitude: Couples nowadays want to celebrate their love year-round and do it in less expensive ways. “I’m not surprised that Valentine’s Day has become a holiday in which people say, ‘I don’t need to spend money,'” Candace Corlett, the president of WSL Strategic Retail told the New York Post. “There’s a mindset now that says, ‘Let’s celebrate our time together.'”
With this new sentimental (and cost-effective) outlook in mind, here are seven bygone Valentine’s Day traditions that we’d like to see make a comeback. They’re all things you can do for free (or practically free), which will help put the emphasis on making memories with your spouse, friends, and family members.