![](https://doyouremember.com/wp-content/uploads/2017/09/trix-702x369.jpg)
It turns out some Trix eaters prefer artificial colors and flavors.
More than two years after General Mills removed artificial colors and flavors from Trix, the company is bringing back the original formula of the fruity, sugary cereal for people who prefer its โvibrant colors.โ
The โClassic Trixโ โ as it is now being called โ will appear alongside the current version with no artificial flavors or colors.
Bruh I just poured a bowl of Trix and almost threw the whole box away. When the hell did they change the color? pic.twitter.com/XjsWxREOwl
— Chavers (@zachistoxic) May 22, 2017
โOur Trix fans have been calling us, e-mailing us and reaching out to us on social media asking if we would consider bringing back the original formulation of Trix cereal with its vibrant colors,โ General Mills said in an announcement Thursday.
โConsumers have differing food preferences, and we heard from many Trix fans that they missed the bright vibrant colors and the nostalgic taste of the classic Trix cereal.โ
The internet, as it so often does, served as a breeding ground forย nostalgic outrageย earlier this year.
Many of these classic fans are also hoping General Mills brings back the fruit shapes. The company said Thursday it hopes to do so in the future.
Many consumer advocates and Wall Street analysts heralded General Millsโ 2015ย decision to rid its cerealsย of artificial colors and flavors, saying it showed adaptability by the cereal giant to consumersโ desire for healthier breakfast choices.
https://twitter.com/clarejy/status/866921213209190400
But as General Mills discovered, not all consumers are alike.
โNot everyone likes the same thing โ and thatโs perfectly OK. Our job is to make cereal people love,โ the company said Thursday.
More than 90 percent of the Golden Valley-based companyโs cereals are currently without artificial flavors and colors. Most of the artificial colors that still remained in General Millsโ cereals were in one ingredient in one product โ the marshmallows in Lucky Charms. But that changes now with the return of the original Trix.
(Source:ย Star Tribune)