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Grammy Award-winning artist Cyndi Lauper started her musical journey by performing in various cover bands before co-founding the group Blue Angel in the late 1970s. However, it was a solo career that truly elevated her to iconic status. In 1983, she released her debut solo album She's So Unusual, which quickly resonated with music enthusiasts worldwide as it featured unforgettable hits like "Girls Just Want to Have Fun," "Time After Time" and "True Colors." Despite having a career that has spanned decades, the 79-year-old artist, who has sold over 50 million records over the years, captured the spotlight recently when she decided to sell her extensive music catalog to Sweden's Pophouse Entertainment Group. Pophouse Entertainment Group says acquiring Cyndi Lauper's music called "a move in the right direction" 26 January 2020 - Los Angeles, California - Cyndi Lauper. 62nd Annual GRAMMY Awards held at Staples Center. Photo Credit: AdMedia The music company recently acquired Lauper's portfolio for an undisclosed sum, marking the beginning of a joint venture aimed at unlocking new pathways for her creative works to connect with audiences. The Pophouse Entertainment Group intends to leverage the singer's music across various platforms, including live shows, television, and other innovative projects. Similar to Pophouse's successful management of ABBA's enduring legacy, the endeavor seeks to sustain and enhance the steady returns generated by Lauper's song catalog by keeping her performances in front of the public eye. RELATED: Cyndi Lauper’s “Time After Time” Is Still A Timeless Dream Come True Sudin, the chief executive of Pophouse, shared the reason behind the collaboration with Lauper, citing her unwavering passion and imaginative prowess as driving factors. “Cyndi is a dream partner for Pophouse,” he admitted. “She shares our ambition and desire to do the unexpected and push creativity beyond conventional limits. We believe in artists with stories to tell, that we can build upon.” WHO THE FUCK IS THAT GUY? THE FABULOUS JOURNEY OF MICHAEL ALAGO, Cyndi Lauper, 2017. © XLrator Media /Courtesy Everett Collection The "I Drove All Night" singer disclosed in an interview at Pophouse's headquarters that she had been approached by several music companies with enticing offers in the past, all of which she turned down. However, Lauper elaborated on her decision to collaborate with Pophouse by highlighting the company's unique capacity to blend music and art through cutting-edge technology. 19 April 2018 - Los Angeles, California - Cyndi Lauper. WE Day California To Celebrate Young People Changing The World held at The Forum. Photo Credit: Birdie Thompson/AdMedia This innovative approach deeply resonated with her artistic sensibilities, as it offered a dynamic platform to express creativity and connect with audiences in new and exciting ways. “I’ve had other companies approach me, and I really didn’t have any interest in selling my catalog,” she confessed. “But this is different. I thought, ‘OK, they have energy, and everyone is highly creative,” Lauper said. “And it gives me the opportunity to grow my legacy as opposed to watching it on commercials. I have bigger plans.”