Pamela Anderson surprised her followers recently when she posted a ‘90s makeup look on her Instagram after being the recent poster girl for the bare face trend. She uploaded a video for Smashbox’s new campaign featuring her in pink lipstick, thin eyebrows, black eyeliner, and a smokey eyeshadow look.
She showed off the brand’s products on her with the caption, “To each their own, Makeup is a fun extension of who we are, but it isn’t all we are… @SmashboxCosmetics shares its OG original 90’s vegan and cruelty-free primer. And when they approached me a few months ago. I was honored, A fun ‘wink to the past.’”
Pamela Anderson looks gorgeous in nostalgic ’90s makeup after makeup-free looks
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Pamela explained that the campaign’s makeup style is “not my aesthetic now.” However, she and Smashbox’s founder, Davis Factor, have a long-standing relationship. “We met at the Roxbury, that’s how authentic 90’s this pairing is,” she wrote. “But, back in the day. They only used the ‘hottest supermodels’ in their campaigns… and I was still ‘the girl next door’ struggling to pay my rent.”
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She revealed that joining Smashbox was a dream come true as she “would have fell over at the thought of appearing in a campaign for them” back then. “It’s kind of funny… after all these years… It’s a silly dream… maybe… But fun,” she said, adding that her sense of humor has gotten her through the years. “The best overall beauty secret for anyone, at any age, is a smile,” Pamela concluded.
Pamela appeared publicly with no makeup at Paris Fashion Week in September 2023 and at subsequent events. She revealed her reasons to be the fact that it feels free to go against beauty expectations as a female celebrity and lose her makeup artist, Alexis Vogel, to breast cancer. “I am much more comfortable in my own skin, but I also am in an industry that really focuses on beauty,” she said. “And I thought, ‘I’m going to challenge beauty.”
As a young model, Pamela was subjected to stylists and the demands of her bosses, and now that she can look how she wants, the Stacked alum is not holding back on expressing herself. “I feel like a relief, just a weight off my shoulders— and I actually like it better. I’m dressing for me now, not for everybody else,” she noted in an October interview with i-D.
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