Candace Cameron Bure Finally Explains Why She Left Hallmark

This year, Candace Cameron Bure announced that she was leaving her longtime partnership with Hallmark and joining Great American Media. Great American Media, often called GAC, was created by Bill Abbott in 2021. Now, Candace is explaining more about the switch that shocked many fans.

Candace shared, “The truth is I’ve been under contract with Hallmark for a very, very long time. And those have been absolutely wonderful. It just so happened that my contract was expiring when Great American Family started up. So we did not start having those discussions until we were well into negotiations with Hallmark Channel for renewing.”

Candace Cameron Bure explains why she left Hallmark for Great American Media

She added, “And as every business person knows, you’ve got to do what’s right for contracts. It didn’t work out with Hallmark and so we started talking to Bill.” Candace started working with Hallmark back in 2008 after taking a decade break to focus on her growing family. Even though she’s moved on, she said that she is very grateful for her experiences with the network.

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Candace starred in many Christmas movies on Hallmark as well as the long-running Aurora Teagarden Mysteries series. Now, Candace said she is excited to work on more faith-focused programming with GAC.

She revealed, “I’m very excited to develop heartwarming family and faith-filled programming and make the kind of stories my family and I love to watch. I am constantly looking for ways that I can inspire people to live life with purpose. GAC fits my brand perfectly; we share a vision of creating compelling wholesome content for an audience who wants to watch programming for and with the whole family. Great, quality entertainment with a positive message is what my partnership with GAC is all about!”

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