Oscar Mayer Adds ‘WienerDrone’ To WienerMobile Fleet
NBC New York
It’s a bird, it’s a plane, it’s a… WienerDrone?
Oscar Mayer announced the expansion of its “WienerFleet” in a YouTube video Monday, which will add two new hot dog-shaped vehicles to bring the company’s products straight to consumers. The Kraft Heinz company made the announcement of the fleet expansion to celebrate its new line of hot dogs ahead of its July 4 festivities in Weiner, Arkansas.
The fleet will now include the Wienermobile, WienerMini, WienerRover, WienerCycle, and even a WienerDrone. The new additions will serve their own unique purposes in delivering the hot dogs. The WienerCycle is intended for urban deliveries, while the WienerDrone can travel to remote locations.
“As the most iconic brand, we’re going where other hot dogs can’t,” said the head of marketing at Oscar Mayer, Greg Guidotti. “We’re committed to getting our new hot dog in everyone’s hands – and going to great lengths to do this.”
OscarMayer
The meat company created its first Wienermobile in 1936. The car travels around the country with its class of “Hotdoggers,” who man the vehicle. According to the Wienermobile’s Instagram account, the car last stopped in Crater of Diamonds State Park in Arkansas.