BREAKING NEWS: Oreo Is Dunking Their Iconic Cookie Into A Social Media Frenzy

The Oreo cookie is dunking the iconic chocolate-and-vanilla cookie into a social-media flavor contest for the chance to win A $500,000 Prize.

Owner Mondelez International (MDLZ) is asking fans to submit their ideas for a new Oreo flavor with the hashtag #MyOreoCreation, and offering a $500,000 prize to the winning creation. The contest comes as Oreo is hoping to spark interest in a new flavor of its own, Oreo Firework, which includes vanilla creme with “popping candy,” or its own version of the Pop Rocks candy.

The company is planning to have a “playful conversation with our fans” with their contest creations, Madeline Vincent, brand manager of Oreo North America, told Advertising Age.

The contest rules ask consumers to text their ideas to 59526, as well as post their flavor creations to Twitter or Instagram with the hashtags #MyOreoCreation and #Contest. Participants can also respond to a social post from Oreo with their ideas, the company said. Ideas must be new, and not related to past or current Oreo flavors.

So, what flavor you would create?