100-Year-Old Knott’s Berry Farm, Beloved Jam and Cookie Brand, Being Discontinued

Knott’s Berry Farm announced the discontinuation of their branded jams, jellies, preserves, and cookies in grocery stores. However, lovers of shortbread cookies with jam centers can purchase them at the theme park in Buena Park City, California.

The company’s website, operated by the J.M. Smucker Company, stated that the “Knott’s Berry Farm brand has been discontinued and is no longer being sold.” However, favorites can be accessed under the “Berry Market” online at Knott’s Berry Farm.

100-year-old Knott’s Berry Farm being discontinued

As clarified in a statement from the J.M. Smucker Company, “the decision to discontinue our Knott’s Berry Farm products is in alignment with our strategy to continuously evaluate our portfolio and ensure we are dedicating resources to the areas with the greatest growth potential.”

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At the time of the news, one Knott’s Berry Farm brand seedless raspberry jam was still available in a 16-ounce jar on the J.M. Smucker Company’s website. “We appreciate the fans of the brand and look forward to continuing to serve them through our other offerings,” the company assured.

About Knott’s Berry Farm

Knott’s Berry Farm started in the ’20s when Walter and Cordelia Knott arrived on a 20-acre land and established a berry stand and Mrs. Knott’s Chicken Dinner Restaurant. In 1940, Walter built Ghost Town as entertainment for waiting guests and a theme park with wishing wells, rock gardens, mini waterfalls, and water wheels.

Walter added a recreation of George Washington’s fireplace from Mount Vernon and “any other thing he found entertaining”‘ to the area. “What began as a roadside berry stand and chicken dinner restaurant in the 1920s has evolved into Knott’s Berry Farm, one of Southern California’s most popular theme park destinations,” the website brags. By 1995, the brand was partially sold to Conagra until J.M. Smucker acquired it years later.