The Doors’ record company thought this was too long to get radio play, so the guitar solos were edited down for the single to make it considerably shorter. Many stations played the 6:50 album version anyway. Since the single was a shortened version, fans had to buy the album to get the extended mix, which helped spur sales of the album.
Elektra founder Jaz Holzman recalled to Mojo magazine November 2010: “We had that huge problem with the time length – seven-and-a-half minutes. Nobody could figure out how to cut it. Finally I said to Rothchild, Nobody can cut it but you. When her cut out the solo, there were screams. Except from Jim. Jim said, ‘Imagine a kid in Minneapolis hearing even the cut version over the radio, it’s going to turn his head around.’ So they said, ‘Go ahead, release it.’ We released it with the full version on the other side.
(source)
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