Sales are saying it all that fewer adults are buying bicycles for their kids, so fewer kids are riding them these days. Riding a bicycle was often one of every kid’s favorite activities when the weather finally got nice and warm. People also can’t forget their first experience learning how to ride a bicycle in an open parking lot or their own driveway.
Market research shows that fewer kids are riding bikes, even as industry prices continue to rise for biking equipment. This is in large part due to the Trump administration’s tariffs on Chinese-made goods. The research also shows that the number of children ages 6 to 17 who rode bicycles regularly decreased by more than a million from 2014 to 2018. These sales include both leisure riding around the neighborhood and more competitive biking.
From 2018 to 2019 alone, children’s bicycle sales decreased 7 percent in dollars and 7.5 percent in bikes sold. This is a drop serious enough to make retailers adjust their prices to make up for the lower demand. Additionally, kids are simply just less interested in bike-riding these days.
RELATED: 30 Bikers Line Up At Girl’s Lemonade Stand After Mom Helps Injured Riders In Crash
The American bicycling industry is now being forced to prepare for things to get worse from here. As mentioned previously, the Trump administration has enforced a 25 percent tariff on Chinese-made goods. Because this so greatly affects every part of how bikes are made, CEOs of bike companies plan to testify on this and how it negatively impacts those companies. “CEOs of bike companies have and will testify in front of the U.S. Trade Representative about these tariffs: that bike prices will go up, and that means fewer kids will ride bikes,” says Tim Blumenthal, president of People for Bikes.
Blumenthal continues, “The consequences of kids riding bikes will go well beyond the number of kids who ride. In the mass market, tariffs, if they continue for a long time, are likely to have a big effect on the kids market.”
In conclusion, coupled with less interested kids and higher tariff prices, this could mean increase worries for industry insiders.
Last November revealed a side to Hall and Oates that was unknown to many, unearthing…
Age is truly just a number for Marissa Teijo, who, at 71, just became the…
Fans spotted a bushy gray beard on Fred Durst at the Download Festival, where he…
Demi Moore graced Kim Jones's Dior Homme Menswear Spring/Summer 2025 event for Paris Fashion Week…
Seth Binzer, known professionally as Shifty Shellshock, died on June 24 at the age of…
Willie Nelson recently came down with health issues, prompting his doctor to place him on…