George Lois was the genius graphic designer responsible for the legendary series of covers of Esquire magazine that was an icon-shattering and icon-defining commentary on the ’60s. This collection of the best of those covers includes short anecdotes by Lois, but the chief interest is in the pictures he created.
A celebration of the Pop art movement, the cover featured Warhol ironically in a Campbell’s soup can. According to Lois, “When this article came up, I decided to show him drowning in his own soup. He knew it was just a friendly spoof on his original claim to fame.”
In 1966, as the war continued to escalate in Vietnam, Americans were still largely unaware of its horrors. The words on the cover were from an article written by John Sack, who reported on a U.S. soldier’s reaction upon discovering they had killed a Vietnamese child during a search-and-destroy mission.
Bond girl Ursula Andress posed as a symbol of domestic violence. At the time it was still a taboo topic.
A classic composite cover satirizing Nixon in his run up to the 1968 election.
Lois’s refusal to deliver a typical cover girl for an issue that led to a travel feature ended up with a beauty pageant of forty stewardesses from fifteen international airlines. It became one of Esquire’s biggest selling issues on the newsstands
In December 1963 Sonny Liston becomes the first black Santa and “All hell broke loose when the cover came out.”
Esquire’s 35th-anniversary issue cover featured JFK, Robert Kennedy, and Dr. Martin Luther King Jr. watching over Arlington National Cemetery. Lois said on the cover, “We pay homage to an idealized, saint-like John Kennedy, Robert Kennedy, and Dr. Martin Luther King Jr. in this dream-like epitaph on the murder of American goodness.”
1 of 2 Next
They were vital parts of an equation that created some of the most memorable moments…
Heather Locklear gained recognition for her role in the '80s popular prime-time soap opera Dynasty…
Daisy Jones & the Six star Riley Keough looked unrecognizable as she rocked a new…
Rumer Willis has hardly held back when it comes to flaunting her mom body since…
Trisha Yearwood recently performed in Las Vegas, and she made sure to give her social…
While at a New York coffee shop, actor Alec Baldwin was approached by a woman…