Betty White Teams Up With Betty Crocker For Their 100th Birthdays


It just so happens that two enduring cultural icons in America are named Betty, and both White and Crocker began their journeys ten decades ago. So, when White celebrates her birthday in mid-January, she’ll be turning 100 just like the unmistakable Betty Crocker. Naturally, there is now a collaboration between the two icons.

Betty Crocker might as well have been real, for how recognizable her name is, how universal her logo. Technically, though, she is instead a well-crafted character conjured into existence by the Washburn-Crosby Company. Jump ahead a hundred years, and White is teaming up with the Betty Crocker team for a collaborative campaign to double the fun.


Betty White announces her collaborative birthday with Betty Crocker

On October 18, White took to Instagram announcing her partnership with Crocker and Walmart ahead of her own 100th birthday, which falls on January 17, 2022. “I love birthdays!” she writes, also labeling the post as a “#AD.” The caption goes on, “With my 100th birthday coming up, I have a lot of great memories from different celebrations over the years. With @BettyCrocker and @Walmart, you can celebrate your own birthday cake creations and celebrations. Share using #100waystocelebrate.”


RELATED: Betty White’s Top 3 Secrets To Living To 99 Years Old

The accompanying pictures start with a black-and-white photo of White in her youth smiling and winking at the camera, then a picture of white with a similar expression in the present day beside a cake, and finally birthday cakes and cupcakes with the Walmart logo at the bottom.

So, what is the campaign?

Birthday sisters keeping up the trend

Betty Crocker has had many faces symbolzing this iconic baker, 100 years old as of 2021 / Flickr

Walmart shoppers had the chance to receive gift cards at the store to “bake a birthday cake on Betty,” essentially having White cover the cost of culinary fun. The collaboration may have been sparked by the birthdays of an actress and a baking mascot, but the focus is kitchen enthusiasts. A spokesperson specifies, “The campaign is all about reaching and celebrating home bakers, culinary enthusiasts and even those new to the kitchen that enjoy making memories with their families.”

Betty Crocker celebrates her creation on October 21, 1921, and is today considered a cultural icon. A few women have contributed various traits to Crocker, similar to many babies becoming the face of Gerber; Blanche Ingersoll was the voice of Crocker after the mascot earned a slot on a Minneapolis station with The Betty Crocker Cooking School of the Air. Agnes White was one of the faces to give Crocker an image.

Betty White circa 1954 / Everett Collection

White, was it? Perhaps the two’s fates were destined to remain connected, and connect they did; ten years ago, Betty White celebrated her milestone 90th birthday with a triple layer cake designed specially by the Betty Crocker baking company. Company food editor Kristen Olson at the time stated, “Betty White is one of the most popular actresses of our time, and Betty Crocker is honored to create this one-of-a-kind birthday cake for her. This cake is our gift to Betty White in celebration of her ninety amazing years, and we think this vibrant cake really reflects her personality and the many things we love about her.” And, of course, the company celebrated 90 years of its lead baker too.

Betty White and Betty Crocker celebrated their 90th birthdays together too an decade ago / Everett Collection

RELATED: Cooking With Betty Who? Here are the facts.

Show comments
Published by

Recent Posts

Legendary Fitness Icon Richard Simmons Dies At 76

Richard Simmons died on July 13 at the age of 76. Simmons had been found…

4 hours ago

Kevin Bacon Wore Elaborate Disguise To Spend The Day As Average Person

Through just six steps, anyone in Hollywood is linked to Kevin Bacon in some way…

14 hours ago

‘Jaws’ Deleted Scene Was A Gory Sight Of A Child Being Eaten

Steven Speilberg’s 1975 release of Jaws introduced the franchise’s fans to a terrifying world of…

1 day ago

‘Knots Landing’ And ‘General Hospital’ Star Doug Sheehan Dies At Age 75

On June 29, Doug Sheehan passed away at the age of 75. He died peacefully…

1 day ago

Inside Shelley Duvall’s Tumultuous Experience Filming ‘The Shining’

The late Shelley Duvall is mostly remembered by fans for playing Wendy Torrance in director…

1 day ago

Prior To Her Death, Shelley Duvall Had “So Much Fun” In 2023 Acting Comeback

Bolstered by director Robert Altman, Shelley Duvall exploded onto the scene in the '70s, earning…

1 day ago