Burger King Earns Backlash From Conservative Group For Using A ‘Bad Word’ In Commercial

Burger King Earns Backlash From Conservative Group For Using A 'Bad Word' In Commercial
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Conservative group One Million Moms says that Burger King has crossed a line. They say Burger King has done this by using the word ‘damn’ in a commercial for the Impossible Whopper. “Burger King is airing a commercial that uses profanity to advertise its Impossible Whopper — a burger made from plants instead of beef,” One Million Moms’ website reads.

“The language in the commercial is offensive, and it’s sad that this once family restaurant has made yet another deliberate decision to produce a controversial advertisement instead of a wholesome one.” For reference, in the commercial, it shows one man tasting the Impossible Whopper and says, “Damn, that’s good.”

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Burger King catching heat from One Million Moms over use of ‘the D word’

One Million Moms goes on to say, “One Million Moms finds this highly inappropriate. When responding to the taste test, he didn’t have to curse.” They add, “Or if, in fact, it was a real and unscripted interview in which the man was not an actor, then Burger King could have simply chosen to edit the profanity out of the commercial.”

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“It is extremely destructive and damaging to impressionable children viewing the commercial. We all know children repeat what they hear.” One Million Moms is now calling for a petition to cancel the commercial permanently “or at the very least, edit out the cuss word immediately.”

This isn’t the group’s first rodeo

conservative group slams burger king for using the word 'damn'
Impossible Whopper / Courtesy of Burger King

For instance, One Million Moms is no stranger to calling out commercials that they don’t agree with. Just last month, the group would cause Hallmark to pull a commercial showing two brides kissing during a same-sex wedding ceremony. “Now, parents can no longer trust Hallmark because Hallmark is no longer allowing parents to be the primary educators when it comes to sex and sexual morality,” One Million Moms says at the time.

Hallmark would pull the commercial just a few days after their petition was launched to cancel it. However, Hallmark would then receive backlash from the public for pulling it and put it back on the air.

conservative group slams burger king over using the word 'damn' in commercial
Eating a burger / EUGENIO MARONGIU/SHUTTERSTOCK

In conclusion, do you agree with One Million Moms’ call to pull the commercial?

What do you think?

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