- Betty White is the latest celebrity to lend her voice to the Smokey Bear ad campaign.
- Smokey Bear turns 75 this year.
- The new emoji ad campaign celebrates his birthday. He will also return as a balloon in the Macy’s Thanksgiving Day Parade this year.
To celebrate Smokey Bear’s 75th birthday, Betty White stepped in to voice the iconic bear. He was invented in 1944 by The Ad Council to spread the message of wildfire prevention. His actual birthday is on August 9th.
Have you ever seen the new emojis that mimic your voice and facial movements? For their latest ad campaigns, celebrities embody Smokey Bear using a bear emoji. Betty White is the latest celebrity to do so. Previous celebs who have become Smokey Bear have been Stephen Colbert, Jeff Foxworthy, and Al Roker.
Watch the ad with Betty White as Smokey Bear below
The USDA Forest Service and the National Association of State Foresters are the organizations with Ad Council that bring Smokey Bear to life.
Previously, Betty White was named an honorary forest ranger by the U.S. Forest Service. This was back in 2010, but the cause is still clearly very dear to Betty’s heart. If you watch the ad below, you can hear Betty talk about the dangers of parking a car on tall, dry grass. This is because hot exhaust pipes can actually start a dangerous wildfire.
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I've been in many PSAs over the last 75 years, so for my 75th birthday I thought I'd host a watch party with all my friends to enjoy some of my favorites. Grab your popcorn & join me at facebook.com/SmokeyBear at 3pm ET today. You can even chat with me in the comments! #SmokeyBear75
Many ads have come out since the devastating fires in California. Unfortunately, nine out of ten wildfires are still caused by humans. However, research shows that numbers have gone down in the past ten years, and some point to Smokey Bear for these declining numbers.
According to Ad Week, Michelle Hillman, Ad Council’s chief campaign development officer said, “Even though he’s a bear of few words, [FCB] came up with a campaign combining facial recognition and mapping technology to create Smokey Bear’s first-ever animated emoji,” explaining that White and her fellow famous counterparts “lent their voices and facial expressions to really amplify his message.”
You will also see Smokey Bear at this year’s Macy’s Thanksgiving Day Parade to celebrate his birthday. The last time he was there was in 1993, to celebrate his 50th birthday. His first appearance as a balloon was in 1966.
What do you think about the celebrity-focused ads to prevent wildfires?