Beyoncé's Curve Appeal
Beyoncé has been notorious for her angry refusal to approve her image in advertisements until they were restored to full glory — i.e. not photoshopped. And she’s right. Do You Remember celebrates the natural figure and shapely curves of all women, whether it’s a current diva like Beyoncé or a nostalgic legend like Marilyn Monroe, Jane Russell or Sophia Loren.
In the ’30s, a more Rubenesque form was definitely more appealing: Just look at a showbiz hoofer like Ruby Keeler. This trend continued with curvy starlets like Lana Turner, known as the ultimate Sweater Girl. Marilyn ushered in a new full era; her star blazed so brightly that she spawned a host of imitators from Jayne Mansfield to Mamie Van Doren.
Cultural taste did a 180 in the 1960s, however, with stars like the aptly named Twiggy, whose rail-thin allure launched a thousand magazine covers. Mia Farrow and Edie Sedgwick were among the Mod Era’s great goddesses, whose chic was as pronounced as their slimness.
The 1970s saw a fresher, more superficially healthful outdoor glow with stars like Farrah Fawcett and Suzanne Somers leading the pack. But pendulums always swing back, and by the 1990s the heroin-chic look, epitomized by model Kate Moss, created a scandal as well as a trend.
Happily, many of today’s most illustrious stars—from Kate Winslet to Sofia Vergara to Adele—refuse to conform to a one-size-should-fit-all standard of beauty. Beyoncé’s famous curves will keep fans crazy in love with her long after this flap recedes in pop memory. Just ask Marilyn.